The magnum: the ultimate beaujonomic format

The saying about magnums has never been so true: ‘Magnum is the ideal size for two!’ Magnums of rosé and sparkling wines has seen strong growth in recent years.  In…

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Sharing: the trend value of Beaujolais and Beaujonomie

Paul Bocuse said ‘The most prestigious bottles come into being when we empty them between friends’. In his white paper, Foodoscope 18, Kantar Media listed three core values for food-world…

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