The saying about magnums has never been so true: ‘Magnum is the ideal size for two!’ Magnums of rosé and sparkling wines has seen strong growth in recent years. In 2017, red wines moved over to magnums also; Majestic Wines (UK) saw its sales of red magnums rise by 378%. ‘It’s is all about socialising around a bottle,’ explains Richard Weaver, Buying Director at Majestic. ‘Magnums create brilliant centrepieces for dinner parties and events’.
Sharing a bottle is still the best way to experience a moment of sharing and conviviality. These values are in the Beaujolais DNA, the magnum captures the spirit of Beaujonomie and the market trend.