The magnum: the ultimate beaujonomic format

The magnum: the ultimate beaujonomic format

The saying about magnums has never been so true: ‘Magnum is the ideal size for two!’ Magnums of rosé and sparkling wines has seen strong growth in recent years.  In 2017, red wines moved over to magnums also; Majestic Wines (UK) saw its sales of red magnums rise by 378%. ‘It’s is all about socialising around a bottle,’ explains Richard Weaver, Buying Director at Majestic. ‘Magnums create brilliant centrepieces for dinner parties and events’.

Sharing a bottle is still the best way to experience a moment of sharing and conviviality. These values are in the Beaujolais DNA, the magnum captures the spirit of Beaujonomie and the market trend.

 

https://www.thedrinksbusiness.com/2017/12/majestic-wines-top-wine-trends-for-2018/2/

http://www.decanter.com/wine-news/majestic-wine-magnum-sales-380301-380301/

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